SAAS SEO Case Study


This is a software as a service business (SAAS) with big contracts.

Even though most of the terms they want to target have small search volume, it’s OK because they are very valuable keywords.

This site had good content, a few first page rankings, but this is such a lucrative industry just getting a few more clients could easily mean $100k+ a year difference per client – Some of the PPC costs were up to $130 per click!

38,000 to 75,000% Visits a Month

99.8%% Increase in Organic Traffic

49.1%% Increase in Conversions

118%% Increase in New Visitors

Organic Search Results

SEO isn't just about single keywords. It's about building out strategies that increase the site as whole. You can see in the image here, that we were able to increase the number of keywords for which the site ranks. This client was having an issue as you can see from the graph. Their site was declining steadily, until we stepped in.

  • Increased The Site Domain Authority
  • Save time and money
  • Increase Keyword Rankings
  • Increase Keyword Rankings by Page

Content Focus

In the many SAAS businesses out there, keyword selection is very important, as is content. We noticed that this client wasn't ranking for more than a few keywords on each URL. They were also missing high end, high volume content, so we built content each month to increase rankings for each URL.

  • Increase in Quality Leads
  • Higher Conversion Rate
  • Increased Organic Traffic
  • Increased Closing Ratio of Sales Team

Organic Traffic Increase

We all talk about increased impressions and rankings, but when the rubber meets the road, it comes down to traffic and conversion. We did that here. We were able to grow the client's organic traffic (targeted) by over 30% in just 3 months. After 6 months, we say an increase in over 90%.

  • 99.8% Organic Traffic Increase
  • 118% Increase in New Visitor Traffic
  • Higher Conversion Rate
  • More Opportunities for Sale People


Our target was to maintain the same, if not increase, the organic conversion rate, while increasing traffic. This was a goal we were not able to achieve. Although each month this client is getting over 100 new leads. This translate into quality opportunities for the client's sales staff.

  • Goal Completions Up 49%
  • Conversation Rate Dropped by 25%
  • Quality Leads Increased for Sales Team
  • Increase in Revenue Generation