Financial SEO


The financial niche is one of the most competitive – and one of the most lucrative spaces online.

This site came to us with a pretty clean slate – starting with not much traffic.

In this case study, you’ll see how we drastically increased their total number of keywords ranking, AND brought their estimated traffic value to over $350,000… per month!

80,000% Increase in Organic Traffic

25,000% Ranking Keywords

0.18% Increase in page views

$5,000% Monthly Budget

Competitive Gap Analysis

This analysis is designed to help us locate keywords that your competitors are currently ranking for that you are not. These keywords are great for generating a ton of new content ideas! We initially identified over 1000+ keywords that competitors were targeting that this site was not. We identified 3 types of content to target and utilized each at different strategies over the course of this campaign:

  • Category Pages
  • Product Review Pages
  • Supporting content

Kicking Off The SEO Campaign

With almost all campaigns, we create a diversity of high-quality links and content strategy – The bread and butter of SEO. Depending on how the campaign progresses, we shift budgets into higher-quality / more powerful links or more content. You can see in the examples below, we heavily relied on natural white hat blogger outreach as well as a lot of blog content to increase this site’s traffic! Here are a few examples of monthly spends in how the campaign progressed:

  • 10X DA30 Guest Posts
  • 15X DA40 Guest Posts
  • Updated Site Content
  • 40 Blogs- 1000 Words


The results of this campaign were tremendous thanks to the well-defined strategy, execution, and great communication with the client. In the span of less than a year, this site became a major contender in the space ranking for some of the most competitive keywords. The site’s current traffic value is estimated at $351,000 per month:

  • Traffic Value is Estimated at $351,000/Month
  • Increased Target Keywords
  • Increased Backlinking
  • Increased Overall Keyword Rankings