Would you like to draw more potential customers to your business in 2023? If you’re not active on social media, now couldn’t be a better time to spring forward in your social media platform usage this year.
Research shows that 97% of today’s Fortune 500 companies depend on a variety of social media platforms to connect with their customers and attract new ones.
Using social media is a fantastic way for companies to increase their brand awareness. Here’s a rundown on the greatest business social media platforms and how using social media can help.
Let’s dig in!
Facebook remains one of the best social media technology options for businesses, especially business-to-consumer companies. However, the site can also aid business-to-business companies in finding their target audiences.
This social media platform is especially popular among people in the age range of 35 to 44 years old. However, no other site rivals Facebook when it comes to its ability to reach people of every age group. The site is most popular to use in the US and India.
Through Facebook, you can expand your brand awareness as well as nurture followers. Facebook will also help you to generate leads and, in turn, increase your sales.
This social media platform can furthermore help you to speak with your company’s buyer personas via targeted, customized advertisements.
However, because Facebook features immense competition, make sure that your Facebook content is valuable and unique.
Instagram is another site that caters to business-to-consumer companies. Instagram’s most active demographic is users ages 18 to 34. Like Facebook, the site is most frequently used in the US and India.
Although it started as a platform for sharing images, Instagram is now a popular platform for e-commerce, influencers, and visual content. This makes it the perfect marketing medium for anyone business with strong visuals.
For instance, you can use Instagram to engage users through compelling videos, graphics, and photos. In addition, you can use hashtags and geotagging to boost your brand awareness.
You can furthermore sell services and products directly through Instagram.
Another benefit of Instagram is that if you post ads on Instagram, you can coordinate these ads in tandem with your Facebook ads.
TikTok
TikTok is another popular social media platform for businesses offering services or products to consumers. Most of the users on TikTok are females who are between the ages of 10 and 29.
TikTok is predominantly used in the US and China.
Through this app, your business can post short-form videos that spark awareness about your service or product. You can also utilize themed hashtags to make it easier for prospective customers to find your videos.
If you operate a business-to-consumer company, Pinterest should also be part of your social media marketing arsenal.
Mostly women between the ages of 18 and 54 use this platform. In addition, most of the users of this platform hail from the US and Brazil.
On Pinterest, you can inspire users to take advantage of your services and products if you do wedding planning or offer holiday dinner decor, for example. You may also find this platform handy if your business is focused on planning dream vacations for clients or performing home projects/ interior decorating.
If you run a business-to-business company, Twitter may be the perfect social media marketing tool for you. This platform is mostly used by males in the age range of 18 to 29 years old. The site is also mostly utilized in the US and Japan.
On Twitter, you can solicit feedback from customers and engage in high-impact conversations with them. This makes Twitter the perfect place to address client service concerns.
You can additionally use Twitter to grow your brand awareness by generating shareable, valuable content targeting your company’s audience.
YouTube
YouTube is another excellent social media platform option for both business-to-business and business-to-consumer companies. People between 15 and 35 years of age mostly use YouTube in the US and India.
YouTube ranks second after Google when it comes to the world’s most visited websites. This makes it a smart place to place interactive ads as well as video advertisements.
In your YouTube videos, consider providing instructions for using one of your products. Or, introduce an upcoming campaign that you would like to call attention to.
You can also use YouTube to visually describe the process you use to create one of your most popular products.
Finally, you can use LinkedIn to expand your business-to-business or business-to-consumer company. This site is most popular among men between the ages of 25 and 34.
With LinkedIn, you can easily connect with other people in your industry if you’re a business-to-consumer company owner. Likewise, say you’re over a business-to-business company. You can utilize LinkedIn to make connections with prospects and generate qualified business leads.
Use the site to post shareable articles or videos that showcase your expertise. You can also use the platform to engage with employees and reach prospects via paid advertising.
How We Can Help You to Benefit from Business Social Media Platforms
The top business social media platforms used today include Facebook, Instagram, and TikTok. They also include Pinterest, Twitter, YouTube, and LinkedIn.
Fortunately, we can help you to increase your business’s reach through YouTube marketing and other marketing services. For instance, I can help you to grow your business by leveraging search engine optimization. I can also help with video marketing.
Get in touch with me to learn more about my services, and schedule a free consultation today!