It’s no secret that businesses can’t survive for too long without marketing. Unsurprisingly, insufficient marketing is one of the most common reasons why 65% of businesses fail within 10 years.
Fortunately, we live in an age with a wider selection of marketing options than ever before. For some, there are too many to keep track of.
Don’t worry. We can help with that. Let’s talk about the different types of digital marketing and some digital marketing tips to help grow your business!
PPC Advertisements
PPC ad campaigns are some of the most effective digital marketing options for generating short-term revenue. Google, Facebook, and Amazon ads are the most popular (in that order), and they allow you to target your audience with unbelievable precision.
Not only that, but you only have to pay for what you get. PPC stands for “pay per click”, meaning that you pay a fixed rate based on the number of users who click on your ads.
Video ads, search ads, and display ads can all use the PPC structure. Any of these can benefit your business and some more than others. For example, a video game company will rely more heavily on visuals, leading them to invest more in display and video ads.
Regardless of the style, PPC ads are a perfect structure for startups and small businesses. Assuming you have decent conversion rates, you only get what you pay for, and results can come within minutes of launching your campaign.
Also, PPC ad campaigns are incredibly easy to track, allowing you to start small and improve. Testing your campaigns with tools like Google Analytics will allow you to make adjustments early on and maximize profits.
Email Marketing
If anyone tells you that email marketing is dead, they did you a favor. Namely, you now know not to take any marketing advice from them.
Seriously, email marketing is not only alive but thriving. Believe it or not, email has the highest average ROI out of any other digital marketing channel at $42 for every dollar spent. Startups are lucky to break even with their PPC ads.
Partially, this is because email focuses more on retention. If you can build an organic email marketing list from your existing customers, you’ve struck gold. Building customers is only half the battle in marketing, keeping them is the other half.
Moreover, this is because you already have interested buyers who like your products. Therefore, they are much more likely to make future purchases from your brand, especially if you stay relevant. Appearing in their inbox is a great way to do that!
However, the benefits of email marketing don’t stop there. You can also personalize based on their personal information, previous interactions with your website, purchase history, and so much more. With that knowledge, it’s easy to see why the average ROI is so high.
Social Media
We’d tell you that more than half of the world uses social media, but that’s been true for years now. Therefore, if you have any target audience, you can find them on one platform or another. That’s a statistical guarantee.
One of the key benefits of using social media is the ability to target. Different companies can choose their platforms based on your target demographics, the nature of your products or services, or other factors.
For example, if you’re trying to reach Gen X business professionals, LinkedIn and Facebook are great choices. Conversely, if you want to reach Gen Z video gamers, TikTok and Twitch are ideal platforms. From there, you just have to create engaging content and post frequently enough to build and maintain your audience.
Also, like any organic marketing strategy, once you build an audience, the sky is the limit. Social media is the gift that keeps on giving, as you can always recycle your content, share user-generated content, and more to keep your audience engaged. Like email, social media is a great way to stay relevant and keep a direct line of communication with your users.
SEO
Finally, we have the most vital organic marketing strategy. Search engine optimization (SEO) is the process of building quality web content to rank higher on search engines like Google. The higher you rank, the more traffic you’ll drive.
Using the right keywords, engaging content, user features, and off-page factors, Google will determine how you rank for specific searches. Diversifying your keyword strategy will ultimately yield the widest audience, but
Now, when you compare SEO vs PPC, you see that SEO is the better long-term strategy. Organic traffic is simply superior to paid traffic, as it builds better brand awareness, higher conversion rates, and trust among your audience.
As a user, you tend to trust organic results more than the ads at the top of your results page. Believe it or not, 94% of users skip over search ads in favor of organic results.
Also, once you rank ahead of your competitors, it’s a lot easier to maintain. Costs greatly diminish after you build the foundation, offering a “light at the end of the tunnel,” unlike with PPC ads. Talk to a professional SEO consultant to learn more about how to start ranking!
Use These Types of Digital Marketing Wisely
Now that you know the most important types of digital marketing, use these tools wisely and set yourself up for both short-term and long-term success. By diversifying and building a strong foundation, you can dramatically reduce costs over time and ensure long-term stability. Just make sure you talk to the professionals first!
Keep reading our blog for our latest digital marketing tips, and schedule a consultation with us today to help with your strategy!