What is SEO for SaaS?
SEO is the process of optimizing websites for search engines. The more optimized your site is, the better it will perform during different searches.
With SEO for SaaS, we focus on optimizing your website to perform exceptionally in searches specific to your industry/product. Whenever people are searching for software similar to what you’re offering, your site will be one of the first things they see.
Why do you need a SaaS SEO Consultant?
A lot of SaaS companies wonder if SEO is really that important. Here are some key stats that show you just how critical search engine optimization is in modern times:
- 68% of online experiences start with search engines
- 53.3% of ALL web traffic comes from organic searches
- Only 0.63% of searchers click on results from the second page
Put simply, if your SaaS website isn’t optimized for searches, you’re missing out on lots of web traffic. In turn, you’re losing out on leads that could easily become paying customers.
Moreover, SEO is a complicated subject. To truly know the ins and outs of it, you have to work with a specialist. Taking care of your SEO on your own will only get you so far. If you want to unlock your website’s true potential, you need to find a SaaS SEO agency.
Thankfully, you’re in the right place. As SEO experts, we know exactly how to optimize your site for searches relating to SaaS. With our help, you’ll encounter a range of benefits that may just transform your business fortunes.
The benefits of SEO for SaaS
Working with a specialist SaaS SEO consultant is proven to lead to the following benefits for your business:
Improve your search engine ranking
Drive your website further up the search engine results pages with our SEO for SaaS service. As a company that relies on web traffic, the best approach is to make your site more visible. The higher up the rankings you are, the more likely it is that users will click on your site.
Drive traffic & targeted leads to your site
Being more visible in search engines means you will see an influx of web traffic. However, SEO for SaaS is more beneficial than this. We optimize your site specifically for the right searches. This will mean that your website is only visible to people that are already interested in what you have to offer. They’re conducting services for software that’s similar to yours, meaning you’re visible to your target audience!
Why is this important? Because you are driving targeted leads directly to your site. Traffic is excellent, but it’s useless if people aren’t interested in what you’re offering. By optimizing your SaaS website for specific searches, we ensure that the majority of your traffic is already keen to learn more about your products. Thus, you’re left with lots of leads that are ready to be converted.
Increase your product downloads/subscriptions
SaaS companies see a direct increase in product downloads or software subscriptions after working with a SaaS SEO agency. As mentioned above, you are driving more leads to your website. They reach your site when they’re already interested in the software you’re offering. Instantly, it’s easier to convert them.
The additional benefit of SEO for SaaS is that we make your site more user-friendly. A key component of good SEO is ensuring users have a great time on your site and find it easy to get all the information they’re after. This means we help craft great landing pages that encourage your leads to complete whatever action you desire. In most cases, this will be buying your product or subscribing to your service.
Consequently, you can see a dramatic increase in revenue after just a few weeks of implementing a great SEO strategy!
Boost your brand image
Good SEO also helps your brand image go through the roof. Why? Because consumers and web users associate good search engine performance with authentic and trustworthy brands. They’re used to seeing the big names at the top of the first page of results. If your website is there, you start inheriting trust and authenticity. You go from a small brand nobody has heard of to one that’s clearly big within your industry. Again, this can encourage more sales because people trust your brand thanks to the great search engine performance.
Beat your rivals
Finally, SEO for SaaS is essential if you want to beat your biggest rivals. Part of our process involves competitive research to understand why some of your competitors outperform you in search engines.
From here, we work to ensure that your website outranks them. You’ll be the most visible site, encouraging more leads to choose you over some of your closest rivals.
Contact Us For SEO For SaaS
If you want to enjoy the fantastic benefits of SEO for SaaS, contact us today. Our team is perfectly positioned to work closely with you at all times. We analyze your site and run SEO audits to see what needs to be improved. With our help, you’ll have a SaaS website that ranks highly, sees lots of targeted web traffic, improves lead conversion, and increases sales figures.
Get in touch now to learn more!