What Is Restaurant SEO & Why Is It Unique?
In general, SEO refers to search engine optimization. According to Google, the definition of SEO is to help search engines understand and present content. The idea is to make your website easily searchable, so Google (and other search engines) find your pages and present them to the world. Good SEO usually results in your site being shown high up the rankings, increasing visibility.
Restaurant SEO is similar, but with a slight tweak. You will still focus on optimizing your website as you want people to go there to view menus, etc. However, you’ll also want to improve your performance in local searches.
Local searches are when people look for businesses in their area, to then be presented with results on a map. A map of the area is shown, complete with dots indicating the location of the businesses. However, three results will be displayed below the map for everyone to see right away. These results are the ones with the best local SEO.
So, SEO for restaurant businesses is a combination of traditional SEO for your website and local SEO to help you get in one of the top three results for restaurant searches in your area.
Why Do You Need Restaurant SEO?
What are the benefits of using a restaurant SEO agency? More specifically, what does restaurant SEO actually do for your business?
Well, a successful strategy is likely to deliver the following benefits:
Appear in the top 3 rankings in local maps
This can make or break a restaurant. When someone is searching for a restaurant in your area, you want to be one of the first three options they see. Why? Because there’s an increased chance of the individual picking one of these options. In their mind, the top three are there for a reason – they must be good and trustworthy restaurants.
If you’re not in the top three, there’s a greater chance you won’t be seen. Yes, users can click to view more results, but most won’t bother. The lower down the local results you are, the less likely it is that people will a) notice your restaurant, or b) trust your restaurant. Either way, you can lose out on many customers – while constantly appearing in the top 3 can increase your footfall.
Drastically improve your visibility
As mentioned earlier, competing in the restaurant industry is challenging when there are so many restaurants in your local area. It’s especially difficult if people don’t know you exist. Perhaps you’re a new business – or maybe your location is tricky to see when people are walking around.
Restaurant SEO will directly help with this. Getting your site on Google Maps and appearing as one of the top three searches will immediately boost visibility. People see exactly where you’re located, and with the click of a button, they know how to get there.
Make more money
SEO for restaurants has a trickle-down effect that benefits your bottom line.
What happens when your restaurant is more visible? What happens when more people see your restaurant and know where it’s located? You’re far more likely to generate more foot traffic, meaning you make more sales. There are people in your restaurant all the time, so your revenue can increase.
Furthermore, a busy restaurant attracts more visitors. People will see how packed it is and be more inclined to step inside over an empty restaurant. So, restaurant SEO increases customers that find you online while also helping you gain customers that might be passing by.
Why Is It Important To Work With An Experienced SEO Agency?
Experience means everything when you’re working with a restaurant SEO agency. Thankfully, we’ve been in this line of work for many years. Our experience puts us in the perfect position to develop a winning SEO strategy for your local restaurant business.
But, why is experience so critical? Well, an experienced restaurant SEO agency can provide the following:
- Testimonials from previous clients and examples of successful campaigns
- A deeper knowledge of the restaurant industry and how to improve restaurant-specific SEO
- More knowledge of SEO trends
All of this means you’re working with an agency that understands your business, and your industry. SEO agencies without restaurant experience won’t be able to provide a comprehensive service. Some of the strategies that work for certain businesses won’t be as successful for restaurants. Working with someone that has restaurant SEO experience ensures your money is put to good use and a strategy is designed specifically for restaurants.
Contact Us For Restaurant SEO Today
If you’re interested in improving restaurant visibility and gaining more customers, you need a killer restaurant SEO strategy right this second.
Get in touch with our team, and you’ll be working with an experienced restaurant SEO agency. We’ve worked with many clients in the restaurant industry before, so we understand exactly what it takes to help you climb the rankings and be in the top 3 local maps results.
Give us a call, or contact us via our website to learn more about our services and how we’ll help your business.