What Does Lawyer SEO Include?
When done correctly, SEO can work just as well for lawyers as any other professional. Many firms find that customer numbers increase dramatically over time when partnering with us.
There are no foolproof SEO plans that will work in every circumstance. However, law firms can deploy multiple approaches to increase their chances of achieving better organic search visibility for their chosen keywords.
Content marketing sits at the center of any SEO plan. It’s what holds everything together and helps drive traffic to your site.
Legal and paralegal content can be more than plain text. It may also include images, videos, infographics, and interactive elements. When created professionally, these elements can drive traffic to your site, giving Google additional reasons to rank your pages higher.
Lawyer SEO also includes so-called “technical SEO,” a service that improves your pages’ backend to make them more appealing, visible, and crawlable to Google. Techniques include optimizing images, identifying crawl errors, checking HTTPS status codes, checking XML sitemap status, improving site load time, and ensuring your site is mobile-friendly. As the name suggests, it is technical, which is why legal firms leave the job to professionals.
Link-Building And Off-Page Citations
Lastly, lawyer SEO also includes link-building and off-page citations. Building backlinks is critical because it tells Google that other sites value your content. The more links you can acquire from reputable websites, the higher you will rank in search results.
Off-page citations are particularly valuable for local SEO. These are mentions of your business’s name, address, and phone number on websites that aren’t yours. A quality law firm SEO company will distribute this information across multiple directories and ensure it is consistent.
Why Is Local SEO Important For Lawyers?
Law firms looking to grow their businesses organically should consider local SEO. That’s because it gives you more opportunities to reach clients who might not be available via traditional channels.
Today, more than 38 percent of customers find lawyers online. That means there is a significant opportunity to market to prospects on this channel. One case study found that lawyer SEO could increase website traffic by a whopping 334 percent, generating more than $50,300 in value on a tiny $1,000 monthly budget.
Local SEO is also critical for lawyers because it lets them target audiences in their local areas. They can attract leads close by instead of people on the other side of the country.
Additional benefits of choosing local SEO for law firms include:
- Improving your firm’s standing in its current niche by improving content and information on your webpages
- Attracting high-quality traffic willing and able to pay the rates you require for your services
- Automating lead generation, reducing the amount of manual work necessary to find new business
- Getting more calls and inquiries via local listings, directories, and your Google Business Profile
- Outranking the competition for critical keywords in your niche in the local area and nationwide
- Converting existing organic traffic into leads by encouraging form-filling and phone calls
- Reaching out to clients to ask them for positive reviews
- Generate natural backlinks and traffic through your blog
Ultimately, personal injury lawyer SEO is a great marketing tool your business can use to boost website traffic and get more qualified leads. Furthermore, it solidifies you as an authority in your niche, helping you get ahead of your competitors.