Healthcare SEO

Our healthcare SEO can help doctors, dentists, plastic surgery centers, and more.  Get SEO results, guaranteed.

Healthcare SEO

Our Healthcare SEO Process

Here is the process we take to ensure our healthcare clients are successful. Guaranteed

Discover Opportunities

Where your roofing website and SEO stands today is the starting point.  We audit every aspect of not only your practice, but also your competitors.

  • Technical Audit: Reviews the backend of the website for SEO.
  • Content Audit: Review your content for quality and keyword density.
  • Backlink Audit: Review the backlinks to your site for spam and value.
  • Competitive Audit: Review what is making other firms rank number one.

Discover Opportunities


Once we identify where the site stands today, we build out the plan to get your site ranked number one.  We also front load this process to get the quickest result possible.

  • Content Strategy
  • Link Building Strategy
  • Internal Linking Strategy
  • Website Speed Optimization


On-site Optimization

For the fastest results possible, on-page SEO changes must be done quickly.  Within the first month, we implement the following changes as needed.

  • Meta Changes (Title Tags, H Tags, and Description Tags)
  • Page Load Speed
  • Keyword Usage Changes
  • Internal Linking and Silo Structure.

On-site Optimization

Content Marketing

Promoting your healthcare company means the your website shows up when potential patients ask questions around your practice.   We do this through the website’s blog.

  • Content Ideation (What are your people searching for?)
  • Professional Content Writing
  • Content is optimized and uploaded to the site
  • Use content for link building opportunities.

Content Marketing

Analysis and Reporting

Reporting is provided monthly to show wins and losses.  Yes, we provide both.  We also use these reports to update our strategy to ensure success for your healthcare firm.

  • Keyword Ranking Report
  • Organic Traffic
  • Conversions (Forms and Calls)
  • Overall Website Growth

Analysis and Reporting

Hospitals, rehabilitation clinics, medspas, cosmetic surgeries, dentists, doctors offices and orthodontists all require a regular supply of patients to generate income. Historically, they did this through word-of-mouth marketing, whereby patients would recommend them to friends and family if they provided a great service.


However, while that approach remains essential, healthcare SEO is taking a more central role. Clinics increasingly rely on the internet to enhance their reputation and attract customers that aren’t available via traditional methods. 


SEO is like rocket fuel for healthcare practitioners. It can turn a trickle of patients into a torrent, ensuring the long-term viability of your practice. 


But what is healthcare SEO, exactly? Put simply, it’s any practice designed to improve a healthcare brand’s ranking in search results. The higher they place on Google or Bing, the more likely they will attract organic traffic. 


Healthcare SEO opportunities are everywhere in the medical space. That’s because users are highly engaged. For example, 66 percent of patients search online for information about diseases and medical problems, while 56 percent search for treatments. Therefore, organizations can create a nearly endless array of content for website visitors, explaining conditions, disorders, treatments, and procedures. 

Drive Traffic and Leads to Your Website

SEO in the Healthcare Niche Requires Many Components

Your healthcare practice may need an increase in rankings to drive traffic and conversions, however, there is a lot more to healthcare SEO than just rankings.

  • Online Reputation Management
  • Expert Team That Only Work With Healthcare Clients
  • Review Site Conversion Rate
  • Answer Top Questions For Potential Patients

Free SEO Audit

    How Healthcare Practices Use SEO To Flourish

    Trying to outrank sites like Mayo Clinic and WebMD is challenging. These organizations invest enormous sums of money in SEO and have a cozy relationship with Google. 

    However, there are other tactics medical practices can use to improve their ranking in search results, including targeting long-tail keywords and creating location-based content. Organizations are much more likely to rank well if they are location-specific.

    Website Speed And Stability

    Site speed and mobile-friendliness matter to Google, making them an essential aspect of healthcare SEO. The more organizations can improve them, the higher they will rank. 

    Ideally, pages should all take less than two seconds to load. Longer than that harms the experience and causes some users to click back to the results. 

    Organizations that aren’t sure how fast their pages are loading can use Google’s PageSpeed Insights tool. It tells you how long each element takes and where to improve. 


    Healthcare SEO companies also recommend improving your site’s security, particularly if you operate in the healthcare industry. Google will penalize your pages if you don’t use SSL encryption to protect users’ data from hackers. 

    Compelling Content

    Healthcare organizations should add as much compelling content to their websites as possible. The more they add, the more likely they will attract new patients. 

    The great thing about healthcare content is how useful it is. Patients often read every sentence in detail because it concerns their bodies. 

    Of course, Google agrees. That’s why it strictly controls health-related content that can rank well on its platform. Low-quality pages will not help organizations rank higher and could even penalize them

    When writing content, remember to: 

    • Only write about what patients are searching for
    • Include practical information that can help them
    • Avoid falling foul of Google’s quality controls relating to healthcare-related content

    Writing in long-form helps to convince Google that clinics are an authority in the medical field. The more quality links they can include to substantial their claims, the better.

    Visual Elements

    Many healthcare organizations add high-quality visuals alongside any text they create for their site. Videos, images, graphics, and charts make content easier to consume, drawing patients towards it. Google promotes sites with longer dwell times and more interactive “rich media” features.

    Organizations can also include keywords in their alt text to drive SEO but shouldn’t stuff them. Just add them naturally. 

    Medical Keywords

    Healthcare clinics can also boost healthcare SEO by adding the right medical keywords. Google is generally pretty good at mapping regular user searches to technical medical vocabulary. For instance, a user might search for “blocked ear,” and Google will return results related to “impacted cerumen.”

    When choosing medical keywords, organizations should start with the services they offer and go from there. You can use Google’s Keyword Planner to get more ideas for related search terms. 

    They should never include keywords unnaturally. Anyone reading it shouldn’t be able to tell they are there. Long-tail keywords are the most problematic since they are difficult to include without sounding awkward. 

    Finally, the more readable the website content is, the more likely it will be successful. Google favors approachable content that appeals to its audience. 

    Offsite Indicators

    Healthcare SEO can also boost ranking by improving offsite indicators like social media traffic and link building. 

    Adding links from third-party websites to yours, for instance, tells Google that other people like and enjoy your content. The search engine will then use this data to promote your pages. 

    Social media traffic doesn’t impact SEO directly. However, it can make websites easier to find. Customers are more likely to click on pages once they get brand exposure via social media. 

    Local SEO

    Finally, local SEO is another critical element of healthcare SEO because most medical practitioners operate locally. For example, a dentist might only attract customers from the same town or city. 

    Local SEO seeks to improve page ranking for location-specific search terms, such as “rehab clinic near me” or “hospital care in New Jersey.” It is easier to rank for these since they are less competitive. 

    The best way to improve local SEO is to get an SEO agency for healthcare to build your Google Business Profile (GBP). Appearing in Google’s local pack makes it much more likely users will click on your business and explore it further. 

    Quality GBP profiles should include: 

    1. The business category (healthcare)
    2. The organization’s name, address, and telephone number
    3. A description of what the organization does
    4. The service area coverage
    5. A link to Google reviews of the practice

    Local healthcare SEO also adds citations to directories, social profiles, and newspaper websites. Listing these consistently across the web helps to establish authority across the web. 

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