Travel & Tourism SEO Case Study

What We Did

In this case study, you’ll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google.

The client had a website about guided tours. They already had a team to write content for the site. So, our job was to help them get more links and adjust their on-page SEO

Before they started working with us, their website was getting about 1,700 visitors each month. Now, they are getting over 10,000 visitors each month! This is how we helped them.

40.34% Increase in sessions

32.12% Increase in number of users

51.04% Increase in page views

Decrease in bounce rate% Decrease in bounce rate


The first thing we always do as a part of our managed SEO service is to do an audit of the site. We look at things like current traffic, backlinks, anchor text, and more. We found no penalties on the site and it was off to a good start thanks to their in-house content team and consistency. Before they joined our agency, they were already doing link building a-la-carte with different link building and SEO companies With that said, we saw they were focusing on exact match anchors so to protect this site, we wanted to make sure we had diversity when building the campaign. This can be a problem if you over-optimize your anchor text, so we took note of that.

  • Content Audit
  • On-Page SEO
  • Link Audit
  • Keyword Audit

The SEO Campaign & Execution

This travel company has a solid backlink profile, so we needed to remove some spam and build out higher DA links to show google they are the experts on the subject matter. Here is an example monthly campaign:

  • Foundation Links
  • 12x DA20 Guest Posts
  • 2x DA30 Guest Posts
  • 2x DA40 Guest Posts
  • Press Release Creation and Distribution
  • On-Page Optmization
  • Monthly Blogging

SEO Results

The results of this campaign have been fantastic, seeing steady increases month over month. This process took roughly 5-6 months to see THESE results. However, because of our SEO guarantee the client had not issue investing the money and the time to see these results.

  • Increased Number of Keywords
  • Increased Focus Keyword Ranking
  • Increased Conversions
  • Increased Revenue Generation

Overal Site Increases

Although many SEO agencies look at single keywords, we look to increase the total number of keywords, for which, the site ranks. This means we are expanding visibility for our clients, which drives more traffic and conversions.

  • Increased Domain Authority
  • Increase in Backlinks to The Site
  • Increase in Number of Keywords Ranking in The Top 10
  • Lower Bounce Rate