This is a software as a service business (SAAS) with big contracts.
Even though most of the terms they want to target have small search volume, it’s OK because they are very valuable keywords.
This site had good content, a few first page rankings, but this is such a lucrative industry just getting a few more clients could easily mean $100k+ a year difference per client – Some of the PPC costs were up to $130 per click!
38,000 to 75,000% Visits a Month
99.8%% Increase in Organic Traffic
49.1%% Increase in Conversions
118%% Increase in New Visitors
SEO isn't just about single keywords. It's about building out strategies that increase the site as whole. You can see in the image here, that we were able to increase the number of keywords for which the site ranks. This client was having an issue as you can see from the graph. Their site was declining steadily, until we stepped in.
In the many SAAS businesses out there, keyword selection is very important, as is content. We noticed that this client wasn't ranking for more than a few keywords on each URL. They were also missing high end, high volume content, so we built content each month to increase rankings for each URL.
We all talk about increased impressions and rankings, but when the rubber meets the road, it comes down to traffic and conversion. We did that here. We were able to grow the client's organic traffic (targeted) by over 30% in just 3 months. After 6 months, we say an increase in over 90%.
Our target was to maintain the same, if not increase, the organic conversion rate, while increasing traffic. This was a goal we were not able to achieve. Although each month this client is getting over 100 new leads. This translate into quality opportunities for the client's sales staff.
