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Franchise SEO

Overview

In this case study, we will analyze the Local SEO approach that brought dominating results in the Local Map Pack and Organic SERPs for our multi-location Franchise client. Bulk Onboarding/Implementation capabilities and how they took advantage of our Agency Partnership Program.  

For about 6-7 months, we have seen how the results in Visibility Improvement have led to an average of 351% increase in phone calls across all locations. This has boosted the organic traffic, sales, and form fills for appointments, enabling the franchise to expand and open new locations in additional cities and states around the US and offer new services across these locations. This period has also made it possible for us to rotate between focus keywords and achieve dominating Visibility in Maps and SERPs for a broad range of highly-searched money terms for this multi-location franchise.

408%% Views on Search Increase

351%% Increase in Phone Calls

227%% Views on Maps increase

261%% Driving Directions Requests increase

Google My Business Listing

For most small businesses, local SEO is about getting the Google My Business listing in the top 3. This where local companies are able show up, in front of larger sites, all with a map showing the listings.

  • Connect with Local Customers
  • Increase Leads From Local Customers
  • Showcase your Local Authority
  • Increased Visibility

Local Keyword Ranking

Beyond increases in visibility we also track rankings within the local market. This means we tack the keywords that are most important. The red shows that the site doesn't rank for the keyword, green means they rank in the map pack, which was the focus for this franchise client.

  • Started Rankings Were Zero within 1 km
  • Grew The Rankings in Just 5 Months
  • Increased Rankings into top 2 within 5 km
  • Increased leads from local prospects.

Rank Tracker Results

Beyond tracking just if keywords are in the map or not, we also track specific keywords. This is how we monitor our guaranteed SEO and pay for performance SEO contracts. This tool (which is included in reporting for all clients) tracks the specific keyword ranking in a specific market (IE: national, local, etc).

  • Increased Target Keyword Ranking To Top 2
  • Increased Visibility Nationally
  • Increased Leads
  • Gave A Good Understanding of Next Location for Franchise

Cost

So how did this franchise get these results? How much did this cost? Well, lets dive in. Of course, each client is different when it comes to guaranteed SEO results. Here is what we did for this franchise.

  • Monthly Budget Per Location $750
  • Number of Locations - 13
  • Two States of Focus
  • Term - 6 Months

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