Local Law Firm Case Study

In Local SEO, we have to tackle two algorithms – the Organic and Maps algorithms – which can make optimizing strategies complex. Maps algorithm is particularly difficult as it depends on multiple data sets and the algorithm’s definition of a specific location. Moreover, the local algorithm is continually evolving, making the map pack a moving

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Travel & Tourism SEO Case Study

In this case study, you’ll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google. The client had a website about guided tours. They already had a team to write content for the site. So, our job was to help

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