The Benefits Of Cannabis SEO
Cannabis, CBD, or dispensary SEO will directly benefit your business – provided you have a great strategy in place. You can see some of the core benefits above, but how does an SEO service do all of this? Let’s find out…
Increase website traffic
One of the core elements of SEO is to increase your visibility in search engines. The idea is to get Google to notice you and bump you up the rankings as high as possible. Consequently, users are going to see your website/GMB page before others.
This leads to an influx of web traffic as people search for cannabis/CBD, see your business, and click on your website to learn more. Without good CBD SEO, nobody would find your site at all. You’d be invisible, meaning all of these leads end up clicking on different websites, fueling your rivals instead of you.
Increase GMB views
Every local cannabis company should set up a Google My Business page. This is your business profile on Google – it appears on the right side of the screen and offers details such as:
- Opening times
- Physical address
- Photos of what you sell
- Other important information for customers
It’s a quick and easy way for consumers to learn more about your business in the blink of an eye. Working with a cannabis SEO agency will ensure that your GMB page gets viewed more than ever before. This does a couple of critical things. For one, it boosts your brand image and visibility. People become more aware of your brand, which starts building trust. Having a GMB page instantly makes you look like an authentic company, but a GMB page that ranks well will be viewed with more trust than one that’s hardly seen.
Secondly, getting more eyes on your GMB page will lead to the next benefit.
Increase foot traffic
When you register your business with Google and sign up to GMB, your business is put on the map – literally. When people search for cannabis dispensaries or CBD shops in their area, your business will appear in the search results. Users see a map of their location, complete with the top results.
Improving your local SEO will ensure that your GMB page is one of the first they see on this map. Therefore, you’re likely to see more clicks, meaning more users learn where you’re located. They now have directions to your address, increasing the foot traffic to your store.
Increase sales & revenue
Cannabis and CBD SEO will help you boost both web and foot traffic. If you sell things online or in a physical store, you are highly likely to see an increase in both sales and revenue. More people are being directed to your business, which makes them more likely to buy from you over your rivals.
Of course, SEO can only do so much. You still need to provide excellent product/customer service – which we’re confident you do!
Why Work With A Cannabis SEO Agency?
All of these benefits seem fantastic, but you’re left asking yourself why you need to work with a cannabis SEO agency. Couldn’t you just do everything on your own to save money? You could, but it would be extremely challenging.
You see, cannabis, CBD, or dispensary SEO covers a range of topics. There’s a lot to understand, such as:
- On-page SEO
- Off-page SEO
- Keyword Selection
- Content Creation
- Legalities in The Space
On-page SEO refers to everything ON your website that affects your search ranking. This can be the page loading speeds, website layout, sitemaps, inbound linking, etc. You have to understand how to manipulate all of these things to create the optimal website.
Off-page SEO is all about things OFF your site. This includes link building, reviews, and your GMB profile. Then, within your GMB profile, you need to know how to optimize that for SEO purposes.
Already, you can start feeling overwhelmed by everything going on. If you’re not an SEO expert, there’s a danger you will do more harm than good when attempting your own SEO strategy.
Working with a cannabis SEO agency ensures you get the following:
- A strategy that’s specifically designed for your cannabis/CBD business
- An SEO strategy that’s done by the book and won’t result in any search engine penalties
- Measurable improvements in your SEO, leading to all of the benefits listed earlier
- More free time to focus on what you do best, rather than worrying about SEO
Simply put, it gives you one less thing to worry about. Focus on running your business, and leave the SEO to us.
Contact Us For Cannabis SEO Services
Local cannabis and CBD companies are fighting against many other businesses for customers and sales. You need to stand out from the crowd and get everyone’s attention. Cannabis SEO will help you do just that. With our help, we’ll make your GMB profile more visible in local search results, driving traffic directly to your store. Likewise, we optimize your website to develop a better online presence that enhances your brand image.
Contact us today to learn more about our cannabis SEO agency and how we’ll help your business thrive!